Marketing Assignment (see attachment for details) Essay

Marketing Assignment (see attachment for details) - Essay Example In order to achieve this marketers have to understand consumer preferences, what competitors are offering and how existing competitors compare with each other. Bread and breakfast market: The UK food and drink market has been growing steadily between 1997 and 2005 peaking in 2000-2001, but generally maintaining a growth rate of between 3.3% and 5.5%. The market size in 2005 according to the January 2006 Mintel report was â‚ ¤ 110,000 million with a growth rate of 3.3%. The market consists of a vast array of items such as bread, cereals, meats, poultry, eggs, milk, beverages, vegetable etc., which makes it unwieldy to be considered in a single marketing report. Therefore this report focuses on a segment of the food and drink market, the bread and breakfast market. The background information for this report is drawn from the Bread & Bakery Products. Market Report. 2001, offered as a free sample report by Key Note Ltd., although the character of the market in 2005 as gleaned from the latest available reports is summarised below. The year 2005 was good for the market with retail sales reaching â‚ ¤ 3.5 billion and grew at 2.5% over the previous year. Key Note reported that the market size was â‚ ¤ 2.8 billion in 2000. Thus the industry maintained an average growth rate of 5%. The industry as a whole was able to capitalise on consumer preferences such as fitness fads that made them avoid more starchy and fatty foods. In the UK, twelve million loaves of bread are consumed every day and 99% of households eat bread for breakfast and lunch in the form of sandwiches. France imports sliced wrapped bread from the UK. A subset of this market, the speciality breads - consisting of such as baguettes, focaccia, ciabatta, naan, pitta, rye breads, corn breads, organic breads and flavoured breads - is fast growing. Ethnic products such as pitta and naan account for 40% of the speciality bread market while

Ethics and Moral Principles Essay Example | Topics and Well Written Essays - 750 words

Ethics and Moral Principles - Essay Example The application of moral philosophies to business enterprises is a challenging undertaking especially considering the fact that the market is a mix of various personalities and culture, therefore what seems to be right for one party may be unbecoming for another. This, Hume & Sayre-McCord (2006), emphasize, calls for careful attention when applying these philosophies in diverse world with a mix of personalities Owing to the fact that business ethics is an extension of moral philosophy, several businesses come up with specific organizational culture that enables them to concentrate on enhancing their employees’ moral responsibility. The creation of organizational culture has the benefit of producing honest employees with a refined business ethics. Perhaps application of moral philosophy like enforcing codes of behavior within an organization fosters discipline among the employees in the end. Moral philosophies play a major role as far as employee relations and public perception are concerned. Most people use these philosophies as the yardsticks for determining the moral standing and perception of the organization (Hume & Sayre-McCord, 2006). Ferrell, Fraedrich, and Ferrell (2013) confirm that the behavior of individuals is solely a function of their moral ethics and these in turn affect their ability to make wise and informed decisions. Moral philosophy is an integral part of behavior and decision making in that it shapes the individual ethics of various employees in a business setting for example an employee may decide not to participate in office gossip. Due to the damaging nature of the talks, the employee makes an ethical decision, duly guided by the moral philosophies that they uphold. Employees who embrace the moral philosophy will tend to make wiser decisions in any environment. This philosophy also has the tendency of polishing their general behavior. Another element of behavior and decision-making is the engagement and participation in corporate social responsibility (Ferrell, Fraedrich, & Ferrell, 2013).  This may include the employees taking the initiative to help the needy, and actively participating in improving the social and economic conditions of the immediate environment. Individuals act in a responsible manner and shun self-interest to devoting service to humanity due to the virtues that moral philosophy instills on them. This shift of behavior and decision-making skills is beneficial both to the organization, and to the public at local and regional levels (Ferrell, Fraedrich, & Ferrell, 2013).   With many organizations across the world adopting moral philosophies in their business environment, certain global strategic plans have received a boost, as they require the spirit of moral and ethical responsibility from each one of us (Gillroy, & Bowersox, 2002).  . A classic example is the going green initiative. Virtually all organizations participate in environmental conservation activities like reducing and reu sing environmental waste. This global initiative propelled by moral philosophy, has attained major milestone in curbing global warming that is part of the global strategic plan. Hence, moral philosophies have a positive impact on the global strategic planning. Gillroy, and Bowersox (2002) state that moral philosophies may have a significant impact in the alleviation of poverty around the world especially in the hard hit nations in Africa through embracing the recommendation

Joseph Epstein The Perpetual Adolescent Essay Example | Topics and Well Written Essays - 750 words

Joseph Epstein The Perpetual Adolescent - Essay Example This argumentative paper aims to defend my view of growing up and gaining maturity that should also be projected by media. The defensive account will be made in the paper by taking examples from Epstein’s article into consideration. The reason why I consider growing up as a wise phase in life is due the experience of older people that have allowed the young ones to learn from and understand the difference between right and wrong. The distinction between the adolescents and older people is in terms of experience. I would say that gone are the days when men and women were proud of the fact that they were growing wiser. Epstein has also stressed on the same view in his article by comparing example of intellect of older people with Aristotle (Epstein). Similarly, older generation needs to understand that they have the power of experience that would allow them to have a mature approach towards life. Maturity should be considered as an asset by the older generations, which is now no t given due consideration. It is because even older people are impressed by the false youth culture being projected by the media. Such a claim as per my observation becomes easy to understand by considering modern day older women as an example of this. Older women are no more reluctant to follow fashion trends displayed by young models in the media (Epstein). American women who are growing wiser must understand the distinction between youthfulness and adulthood, and then follow the trends. Similar example has also been given by Epstein in his article stating that women undergo a great deal of plastic surgeries just to look young because they think that being young and by following adolescent culture they will be valued more. However, the true attractive feature of women is when she grows older and wiser (Epstein). I believe that Epstein’s view on the faded line of distinction between the youth and adulthood in terms of the American nation is correct. At one hand, being young is not dire as adolescents have a lot of energy because they get to see new in life and are full of creativity; while on the other hand, becoming older and wise is a blessing as individuals have already been through crucial moments of life. But it should be noted that the media has misinterpreted the distinction between these two phases of life. The American nation has become a victim of the media’s agenda to sell youth culture depriving the confidence of living a life with wisdom and maturity (Epstein). I have also observed that our society has also accepted the youthful culture being projected by media in this way. This acceptance has led lives of adult to become miserable, as they have started to run after the youthful culture. The point to be noted here is that the adults are chasing youthful trends and culture which has passed them long before and it is about time that they must live with mature decision-making in every aspect of life. Society and media should go hand in hand to make a difference in people’s view for growing older and wiser. Media should celebrate experience of older people by appreciating them. Media should enhance the need of maturity that is lacking in the American society (Epstein). Through the above counter arguments, it could be said that adolescences have the energy that can create implications of a vision. Youth can be strong

Global Warming Research Paper Example | Topics and Well Written Essays - 2250 words

Global Warming - Research Paper Example Also, carbon dioxide has the tendency to stay in the atmosphere for long periods of time. Contrastingly, water vapor usually condenses easily or evaporate based on the prevailing weather situations. As such, water vapor can change faster to the current weather conditions in such a way that energy emitted from the sun and the heat radiated back into the atmosphere from the surface of the earth achieve an equilibrium. Carbon dioxide behaves like a controlling factor because its volume in the atmosphere stays relatively constant. Through emission of more carbon dioxide into the atmosphere, the point at which equilibrium is attained is at much higher temperature and water vapor volume. Carbon dioxide emission is highly linked with human activities, thus the claim that human being contribute considerably to global warming (Maslin, 2002). It is believed that human beings have raised carbon dioxide concentration in the atmosphere by approximately thirty percent, which presents a very big in crease. The most common human activity that is related with this significant increase of carbon dioxide in the atmosphere is burning of fossil fuels. Changes in the proportions of various carbon isotopes in atmospheric carbon dioxide that are related with anthropogenic discharges also points at human beings as major contributors of the global climate change (Bennett, 2010; Valsson, 2006). The burning of fossil fuels for electricity production, transport as well as from heating and cement production, all contribute to increase in the amount of carbon dioxide in the atmosphere by approximately 22 billion tons per annum. Electricity generation and other sources contribute only a third of the... Global warming Global warming is a serious challenge for mankind as well as all creatures on earth. There have been changes in global climate in recent times posing huge concerns among many scientists. Global warming has mainly been attributed to human actions such as discharging excess CO2 into the atmosphere through combustion of fossil fuels, deforestation and population explosion among others. However, global warming skeptics have disowned the idea of global warming and cited natural causes of the situation that is now attributed mainly to mankind. There are numerous effects of global warming such as rise in sea level, extreme weather change, intensified storms and hurricanes, health impacts and reduced food supply. Human beings can do a lot to stop global warming. People can use clean energy sources, reduce garbage accumulation and conserve water in order to prevent continued spread global warming. One of the most significant impacts of global warming is the increase in sea level. As temperature increases, ice melts. Global warming causes considerable amounts of ice to melt at the ice caps at the North and South poles. This feeds oceans with extra water. Increasing temperatures can cause massive melting of ice, thus causing dramatic rise in the level of sea water (Haldar, 2011). Scientist postulate that the level of sea water could increase by approximately 1.4 m. Consequently, coastal plains will be flooded or simply submerged in the surging water volume. A considerable portion of the global population lives along the coastline.