Controversial Topics Essay

Controversial Topics EssayControversial topics essay topics and subjects can be highly beneficial to you. They can make your essays stand out from the rest of the masses. On the other hand, there are many subjects and topics that can cause a great deal of controversy.The first thing that you should do is to make sure that you have selected topics that are going to provoke debate and interest. You should also think about the topics that are going to be controversial. This will ensure that you do not offend any viewers or readers.The topics that will be difficult to handle for some people are the controversial topics. You have to work at getting the attention of people so that they will take note of what you are trying to say. This will make it easier for you to write the essay. In fact, this is one of the biggest challenges in writing.Of course, the topics that are difficult for the general public to accept are more likely to be controversial. While some people will never accept this kind of topic, others will find it hard to come to terms with this topic. Either way, you have to make sure that you are handling the topics appropriately.There are some big name topics that are not likely to be controversial. These are the topics that are like a taboo. They are not as easy to write on. This is why it is crucial that you read the topics carefully before you write your essay.After you have done that, you will have the opportunity to brainstorm your topics. You will want to find out where these topics came from. You will want to research the topic and see if it has been proven to be effective or not.When researching, you will want to make sure that you take notes about the controversial topics that you will be writing. You will want to find out what impact the topics had on others. You will also want to come up with an argument for why you believe that the topic is important.Once you have researched the topics, you will then be able to craft a highly informative essay . Your essay will have the ability to entertain as well as inform. You will be able to offer a very good and useful information that can be used to help people.

Iron And Silk Essays - Mark Salzman, Iron Silk,

Iron And Silk This book was given to me by a good friend who knew that I had an interest in Asia. I chose to read it because it was a true story and was told that it was a good read. The author travels to China as an English teacher for the Hunan Medical School. There he stayed for two years picking up many anecdotes along the way. The author already had spent a large amount of his life studying Chinese language and the martial arts. However, when he arrives in China he meets teachers who have dedicated their entire lives to perfecting a particular art or skill, whether it be martial arts or calligraphy. Mark Salzman was perfecting his calligraphy skills and as weeks had passed he began to make progress. He was getting tired of the models and wanted to try something new. When he told Hai Bin,(his teacher), he frowned and said,"Some people spend their entire lives researching a single model. You should be willing to spend a year on this one." This is an example of the dedication and perseverance these men have towards their chosen artform or skill. Another example of this theme, was Mark's Wushu teacher, Pan, who punched a fifty pound plate of steel up to ten thousand times a day. Mark's relentless practicing of the many forms of Wushu was influenced by Pan. Salzman also showed that there was great oppression. The people of China were under constant surveillance and control. Rarely were they able to make important decisions for themselves. It was sad to see that in a country with so many people there was so little freedom. The government controlled everything from the railroad to the Rat Collection Office to whether families and friends could mourn for lost loved-ones. Mark found this way of life troublesome yet he had stay strong and focused for his calligraphy and martial arts. Mark Salzman's Iron and Silk did a wonderful job of illustrating the people of China. He brought to life a corner of the world that we would rarely be able to see, outside of picture books. His representation is a very personal one, taking you beyond the scenery and into the action and heartache. Throughout this book, Salzman expertly reveals the personality and spirit of the Chinese people. He does this with his own type of special imagery. He drops in enough key details and leaves the rest to your imagination. This caused me to pay close attention to what was going on. His style of writing makes you feel like you are right there beside him, participating in each of his many escapades. I was influenced by the dedication his teachers had for their chosen artform and will remind myself to use that dedication and perseverance in my long-term goals. Mark Salzman's purpose was to take you to China and introduce you to the people he had met on his journey. He had published this book only two years after he had gone to China. He desperately wanted to share an outsiders look into China and what influences were in his life. Mark wrote so fluidly that it was person to person. Anyone can pick up this book and be an observer in the memories of the author. I found that my reading skills vary like a roller coaster. I had days when I found my reading to be very choppy and I had to remind myself to see the words in the book as speech and not words in a book,(if that makes any sense). My vocabulary was up to par and the book was an easy read. I began to use my speed reading techniques without discomfort near the last few chapters in the book.

Car Database project Essay Example

Car Database project Essay I want to design a database that will allow faster and easier sales of cars, it will also help organise them too. Before I design a database I need to find out what information I will need to include in my database, to this I will produce a questionnaire, which will be sent out to several garages in my local area. When I get the questionnaire results I will then design my database around the wants and needs of other garages I am going to produce a database that will allow salespersons to use a PC to speed up the search process for the customer. If the customer is searching for a particular type of car, i.e. make, model, mileage, year of manufacture. The database, which I have created, will allow the sales person to search for a car meet the customers requirements. I am doing this because it will be much easier for the salesperson to find a car, which will meet the customers requirements. Implementation You must use the software to process and store data entered from the questionnaire for required output. You need to produce a report, which describes in simple steps how you created the database using the selected software. This will match your design. Printouts and screen shots are required and the data has to match the data collected from the data capture sheets (one from each garage). We will write a custom essay sample on Car Database project specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Car Database project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Car Database project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Database should be approximately 50 cars and 5 garages. For a good mark your database should be a fully functioning system. Proof could be in the form of screen shots and reports showing that customer questions (from questionnaire) have been answered. All forms, reports and queries shown in your design need to be evidenced. Any modifications should be noted and the reasons why given (one or two modifications for improvement shows that you are developing your project a good thing). Use screen shots to evidence and validation or verification that you have built into your database i.e. default U validation rule U or D or L. Show any range checks you have created; switchboard or drop down menus. You should include a user guide. This can be a set of instructions with screen shots. The program I have chose to use if Microsoft access. I need software that will allow a record structure to be sorted and filtered for various queries to go to screen and printer. I will want to insert data, edit data and remove data. When garage information is edited or deleted I want this to automatically affect any car data belonging to that garage. So I have chose to use Microsoft access. Once the table is created I can then make another table and like them together. Microsoft access allows me to perform all the operations needed for this project. There are other programs that I could use like Microsoft Excel, but this program will only allow me to create a flat database. The advantage of using Microsoft Access is it allows to or more tables to be related to automatically stop duplicate records and allow easy related editing. Microsoft Access will also allow better screen and printer output. The customer would like to be able to find out what sort of cars are available for him or her to buy, for example if they have à ¯Ã‚ ¿Ã‚ ½10,000 to spend, the salesman would perform a search for all the cars costing à ¯Ã‚ ¿Ã‚ ½10,000 and less. Or they could perform a search to find all the cars that cost à ¯Ã‚ ¿Ã‚ ½10,00 and above. Using Microsoft Access is much harder than using the other type of programs, this is because it has a different type of database than other programs that you can use to create databases. In programs such as Microsoft Excel you can only create a flat database, in a flat database you cannot create two or more tables and link them together. For this project, I need to be able to link the tables together, so that I can perform searches easily. I can create another table, which would contain all the garages, and it would sort the cars by which cars where in which garage. I will now go through what we had to do. We had had to create a table containing information on 50 cars. This table would contain all the information a first time buyer would require to buy a car. One this table had been completed we needed to create another table which would contain all the information about the garages, one this was done we would like the two tables together, now that the tables are linked together we would be able to perform searches that would allow us to find a specific car in the database which would suite the buyers needs. It would also help the salesperson find the car that was well suited to the buyer much quicker. One the two tables had been linked together we needed to create a query, the form would allow us to do simple searches, to find information about the cars like make, model, price etc. Once the above tasks have been preformed, we need to create forms and queries. These are all used so we can find out information about the cars easily and without much effort, and very quickly. If you wanted to find all the cars under à ¯Ã‚ ¿Ã‚ ½10,000 you would need to click on the max price query and type in à ¯Ã‚ ¿Ã‚ ½10,000, a list of cars up à ¯Ã‚ ¿Ã‚ ½10,000 in price will all be listen. This is what we had to do, once this was all done. We had to make a report and go through what we all did in detail. Evaluation for a car owner On a scale of 1-5 how easy would you say the car table was to use and understand? 1 2 3 4 5 Would you use this system if it were set up on a web site, to find a new car? Yes No Did the table contain all the information about the car you would want to know? Yes No What would you change about the system? If anything? Would it be better if they were more exotic cars? Yes No Thank you for taking a few minutes out of your time to fill in the questionnaire. How I Created My Microsoft Access Database Firstly I will explain what this software can be used for. * Designing and creating a relational database * Creating databases which can be linked First of all we will be designing a database, this what the first database should look like by the time you have finished, heres one I made earlier: Before you get to this stage you will need to find information on 50 cars, the information I have chosen to add on my database is, Make, Model, Year, Mileage, transmission, Power Steering, Price, Colour, Fuel, Number Of. I have chose to use this information because I believe it is the most important information. Doors, Garage One this information has been entered another table must be created, the second table must contain the information about the garages, the information in this table contains should be, garage name, owner, address, phone number and name of contact. It should look something like this: The name of the garages must be displayed exactly the same as in the table containing the information about the cars. The information about the cars should be something like this, Model, Make, Year, Colour, Number of doors, Price, Fuel and other basic information about the car which a first time buyer would want to know. How to create the first table: Once Microsoft Access has loaded it should look something like this: Click on the Database then chose a name for your file and press Save after you have done this a screen like this should appear once you have chosen the name for your database. Click on Create New Table Using Design View, on the screen that has just appeared, which should like something like this: Where it says Field Name enter all the fields you want to appear in your car database. The different fields you enter should all the information you think a first time buyer would like to know. Once all of the information has been entered save your work then open up your table and enter the information about 50 cars, for example enter what type of fuel the car uses, the price, make, model, year of manufacture, colour of car, which garage you can buy the car from also the extras the car has. Once this has been achieved you must save and exit, you should then come up with the screen mentioned above, click on create new table in design view. Once it has loaded up enter the name of all the garages, the address, the phone number of the garages and a contact number for the garages. Make sure the name of the garages is exactly the same as the name in the other table containing all the information about the cars. If you made a spelling mistake when entering the names of the garages when you come to linking both tables together it will not work, so you must be extra careful at this stage because it could waste lots of your time if you make one mistake. One all the information from the garage table has been entered accurately, save the table and close down the table. Once the table has been closed down a screen like this should appear: Right click on the empty white space (where the arrow is pointed) and select Relationships When it has been clicked on another screen should appear. In this screen you need to select which tables you want to link together, is my case I needed to select the Garage and the Cars table to link together. Once this has been selected, you need to decide which parts of each table you would like to relate to one another. Relate the one to the many. Once the tables have both been linked to each other it should look something like this: To test if the tables have both been linked properly go into the garage table and click on one of the garages, a list of all the cars within that garage should appear. Queries Queries are used to search for s specific car, or a specific feature of a car. If you wanted a car with air conditioning in the query box, it would come up with a lost of all the cars with air conditioning. To create a query click on query in the object list. Once you have clicked on the query, click on create query in design view. From here just follow the instructions and then enter what you are looking for and the database will come up with a list of cars matching your query. Reports To create a report click on report towards the left hand side. Then click on create report by using wizard, a new screen should load up where you enter the fields you might want to include in the report. A report summarises the cars that you have in your garage, it puts all the information into a neat table. The information that it summarises are the ones that you have clicked on when designing the table. The finished table might look something like this. As you can see I only have 3 fields in my reports, other fields can be added very easily when making the report in design view. All you have to do is highlight the other fields that you require and click here: Testing After completing the designing of the solution according to the assignment proposal, I moved forward to test the final outcome, while inspecting if the database as whole functions as expected. The table below shows the numerous areas in which I have checked, detailing the results of the testing, a suitable corrective action for the problem (if and is required) and evidence of this inspection using screenshots and printouts. Instructions on how to use my database and perform basic searches There are many things that you can do with my database, you can easily search for cars. And perform specific searches with ease. In my database I have made it so you can search for the following things with ease. * Which garage the car comes from * Model of car * Minimum price of car * Maximum price of car * Maximum number of doors * Make of car To perform a search for all the cars from specific garages follow the following instructions: 1. Presuming that you are using a desktop PC. Open up Microsoft Access by double clicking on the icon. Labelled MS Access 2. Open the required database, to this you should place your hand on the mouse and point the cursor on the section named File, then left click. Move the cursor down to open and left click on it. A screen will then appear. Here you will see the file name you are looking for it should be named Garage Project, double click on it. (You should come to a screen that looks something like this): 3. Then click on the queries button Then you should come to a screen that looks something like this: From here you can see what sort of queries are available for you so search through, as you can see the ones I have are Garage, from here you can find all the cars from a specific garage. I also have model, minimum price, maximum price, maximum number of doors and the make of the are. Find all the cars below a certain price: To find all of the cars below a certain price follow the following instructions 1) Follow the instructions above, stop once you have reached the screen where you can use the queries. 2) Double click on the minimum price box, you should then reach a screen that looks something like this: In the box that came up, enter in the minimum price. Then press ok. If you entered à ¯Ã‚ ¿Ã‚ ½15,000 as the minimum price all the cars above that price will appear in a screen such as this: To perform other searches just click on the required search field, and follow the instructions as above Analysis Marks Masters is a small family run business that has decided to expand, and make use of new technology available. It employs five salesmen and two phone secretaries. Because of the lack of computers in this business, it is extremely unorganised. It is very hard to find out information about a certain car and when the will be getting a new delivery of the cars in. Because it has now decided to expand and invest in new computer technology, I will install a complete new computer system. The new computer system will organise all of the cars automatically, all you will have to do is enter the information of each car into the database, the database then can sort each car by data added, manufacturer, price etc. The new system will allow customers to do a simple search for cars which are in their price range, are the make they want, have the accessories they want etc. The new computer system will allow much more work to be done because the employees will not have to spend a lot of time searching through car details, to find the car that the customer is looking for. Instead there will be 2 or 3 ways of searching for a car depending on what type of car you are looking for. You can do a search for all cars below a specific price, or all of the cars above a specific price. Here is the exact list of ways for which you can search for cars. Max price, Minimum number of doors, Minimum price, Maximum number of doors, Make, Model, Garage location. The reason I made it so you could search the database for the above list is because I feel that these are all important factors to a buyer when buying a car. I have also included instructions on how to use my database so that anyone who wished to perform searches would then know how to do them. After I had designed my database there were several changes that I made. I had to take into consideration the actual file size of the database. I did not want to be taking up space, which was not being used. When choosing your design fields there is a box labelled filed size the default setting for this is 50. This means that for every box in the table it will allow up to 50 characters to be entered into that box. Even if you do not enter 50 characters into that box it will still put space aside for them. So one box would take up a minimum of 50 bytes. I have hundreds of boxes in my database, so this was taking up lots of unnecessary space. To change it just click in the box and choose a more appropriate number. The number I chose was 25, as this is enough space to enter in the information I needed and would also leave me a bit of space to add to the boxes if need be.

Leadership and Motivation Ideas

Leadership and Motivation Ideas Introduction This paper evaluates the idea of leadership, the practice, and manipulation on individual motivation within corporations. Leadership entails employment of facts and skills to sway a group to accomplish certain defined objectives. A leader is responsible for direction of an organization in an effective and efficient manner (Doohan 200, p. 3).Advertising We will write a custom research paper sample on Leadership and Motivation Ideas specifically for you for only $16.05 $11/page Learn More Motivation concerns personal or collective spirit or urge to dedicated service. There are varied leadership impacts on employee motivation; this usually follows a need-satisfaction profile that may be unique in organizations (Hoffmann 2007, pg. 3). Organization’s culture follows the principle that both the person and association manipulate one another’s behavior and life practices. Each entity joins group with unique individual attributes, values, d istinctiveness, and skills from other places. The boss should thus be keen to identify and motivate or reprimand practices that are or not suited for the performance of his organization (Griffin Moorhead 2009, p.68). The most central factor here is that individuals do not labor alone; there are contacts from managers, co-workers, measures within the work setting, and transformations that may occur overtime. Leadership and Motivation in Organizations An investigation into the various leadership models and principles and their consequential stimuli on the motivation and attitudes of the workers or individuals in an organization is important. Leadership styles continue to adjust with the growing century age due to increased globalization and changes in trade conditions. Committed leaders overlook predictions and fads and rather focus on evidence style to leadership. Since leadership deals with relating with other people, human conduct needs approaches that will make it conducive for as sociation and comfort (Kouzes Posner 2010, p. xix). There is consequently no leadership model based on fad that can ensure output and efficiency. There are process theories that postulate initiation, redirection, and stoppage of worker impetus and conduct. These include â€Å"Universalist Assumption† that stipulates that personalities strive and are motivated to accomplish objectives they adore at individual levels. This may vary culturally and within different organizations (Hoffmann 2007, p. 7). â€Å"The Assumption of Content and Process† explains motivation according to things that attract and energizes employees. Leadership and Motivation on Innovation The ability of leadership to recognize presence of frontline staff exceptional in identification of novel approaches of doing activities leads to innovation. A motivational leader ought to be aware that everyone constantly adds fresh value and ideas to the organization.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, indulgence of management in stimulation and appreciation of employees’ efforts to â€Å"think outside the box† creates an innovative mood and constructive competition is enhanced (Jacobson, 2002). Employees in most companies become proud when their new ideas create a difference within their workplaces. However, poor leadership results in scarcity of motivational energy, making most employees feel ineffective and unable to transform â€Å"the system† (Jacobsen, 2002). An effective headship should not overlook the likelihood of their workers being an unexploited goldmine of superior ideas. Through this, even the top management engages the minds of frontline workers, not alienating itself to an elitist position. Competitive innovation is stimulated through this process in any union. In recognition that some followers might be highly profici ent and ingenious, a leader ought not to feel threatened or insecure by engaging such minds (Crossan Apaydin, 2009). Instead, participatory leadership, with inspiration to transform and reach managerial targets encourages innovation. Innovation is largely viewed as a significant source of viable advantage in the increasingly transforming environment. Innovation competence is a very vital indicator of company performance ( Crossan Apaydin, 2009). Leadership that recognizes that none has monopoly over good ideas results into motivation of followers thus amplified novelty and performance. Leaders who are aggressive in eliciting dreams of their workers involve everyone in daily operations. This practice has an outstanding multiplier result on rapidity of any change process and worker dedication to those transformations. Leaders thus should cultivate attitude of openness, which makes employees engaged in novelty and organizational rejuvenation. Methodology This dissertation intends to appraise the consequence of various leadership approaches, practices, and behavior on employee motivation and culture. It again will analyze the variances that exist amid top Leaders and line or middle level managers. The research will rely chiefly on the existing leadership approaches and motivation theories. Theoretical frameworks and information can be from secondary sources. These might comprise books, journals, articles, newspapers, and internet sources. Primary data sources may not be of help as this would be unrepresentative, time, cost, and labor rigorous. This methodology will aid methodical examination of hypothesized ideas about relationships in leadership, motivation, and organizational culture.Advertising We will write a custom research paper sample on Leadership and Motivation Ideas specifically for you for only $16.05 $11/page Learn More Common content theories like â€Å"the hierarchy of needs theory,† Frederick Herzberg’s â₠¬Å"two factor motivation theory,† and â€Å"achievement motivation theory† all require analysis and scientific research in various organizations and leadership approaches used (Hoffmann 2007, p. 7). There should be a strong focus on the leaders’ understanding of the workers’ needs as these are influential motivators. Analytical appraisal scheme will be applied for methodical evaluation of literature sources. This will aid to advance process quality and results. This may be accompanied with constraints such as inadequate representation of sources and many materials to analyze (Crossan Apaydin, 2009). This course shall comprise facts compilation, analysis, fusion, and presentation.  There will be identification of relevant papers, application of inherent facts to sample articles, and search of various databases using key words. Both quantitative and expressive data analysis approaches will be employed. Since the research aims at presenting a complete syno psis and a theoretical, rather than experiential consolidation, descriptive analysis will be preferred. Overall, the method shall be systematic analysis. Systematic facts gathering measures, expressive and quantitative data scrutiny approaches will be used in the research. Leaders Behavior and Personality with Organization Culture Certain headship approaches as transformational leadership moulds both the influential and followers to strive collectively towards a target. Ideally, people tend to act as teams given room for participatory leadership, that is, when individuals grasp and practice similar planned visions and values (Ashkanasy, Wilderom Peterson 2010, p 237). A vision-led guidance helps to arouse organization’s activities and enhances collaboration and involvement of all persons. There is room for learning of new ideas and development of followers. Flourishing organizations identify with tough vision, values, and beliefs that stimulate transformation and unification towards common goals. Weak leadership vision and beliefs destroy competitive and constructive organizational traditions (Ashkanasy, Wilderom Peterson 2010, p 238). Organizations become distinct only through their leadership, which make each of them acquire unique culture. Caution is required to avoid leaders who stress on negative or deviant practices as this may harm organizations or societies. Research question The basis of leadership is to motivate individuals attain their potential in work environment. Culture may define values, vision, and principles of a leadership pattern. These affect managerial systems within organizations from the lowest line managers to the peak executives (Scott 2010, p. 68).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There exists a definite pattern of leadership culture in an organization, though specialization, knowledge, and roles may vary (Scott 2010, p. 62). Hence, how do different leadership systems motivate and influence followers, or manipulate organizational culture? The study question here thus may be the influence of different leadership styles on employee motivation and general organizational customs. Conclusion Leadership is the function of knowing oneself, adopting a well-communicated vision, developing confidence amid contemporaries, and initiating action to realize own capabilities. Motivation majorly is psychological and is the willingness of persons to undertake a process for gratifying their wants. Organizational culture and individual performances are greatly influenced by leadership. Only well-motivated groups will strive accomplish organizational brilliance. There thus needs to be an active research and investigations on the notion of leadership and its consequences on emplo yee performance. This will assist to fill gaps and advance management for better performances. List of References Ashkanasy, N. Wilderom, C. Peterson, M. (2010), the Handbook of Organizational  Culture and Climate, California, CA, SAGE Publications, Inc. Crossan, M. Apaydin, M. (2009) A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature.[Online] Wiley Online Library. Doohan, L. (2007), Spiritual Leadership: The Quest for Integrity, New Jersey, Paulist  press. Griffin, R. Moorhead, G. (2009), Organizational Behavior: Managing People and Organizations, Ohio, OH, Cengage Learning. Hoffmann, S. (2007), How Do Motivation and Leadership Affect the Corporate Culture of Multinational Firms? Norderstedt, GRIN Verlag. Hoffmann, S. (2007), Classical Motivation Theories Similarities and Differences  Between Them, Norderstedt, GRIN Verlag. Jacobson, D. (2002) The Link between Motivation and Innovation. The U.S. Armys top leadership recently did a very smart thing: They listened to one of their enlisted men. [Online] GovLeaders.Org. Kouzes, J. Posner, B. (2010), The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know, California, CA, John Wiley and Sons. Scott, K. (2010), Transforming Leadership, New York, NY, Church Publishing, Inc.

Film Scores and Latin American Music essays

Film Scores and Latin American Music essays Music plays a significant role in the production and outcome of a film. It can be used to set the stage, bring about the climax, or even take the viewer on a roller coaster ride. But, what does music tell its audience about a culture? Most music is culture-specific giving its listener a front seat view of the customs and lifestyles of society. Music even helps viewers associate certain sounds with a particular environment. For example, salsa and merengue are known to be music genres of Latin America. When someone hears salsa, they tend to imagine women with black hair, red flowers in their hair, and maracas. In this sense, each songs messages and ideas play a significant role in shaping the image of Latin America and its people. Many Hispanic music genres in American films portray Latin American people in a violent, stereotypical, or watered-down way. Violence in association with quick, upbeat mambo or conga is prevalent in American films. This type of music is used to get the viewer excited and ready for what is about to happen. But, looking deeper, one can begin to relate these sounds to aggression and later to Hispanic people themselves. For example, "Harlem Nights" was one of the first movies that introduced me to the Hispano-Caribbean sound of mambo. In the movie, a Hispanic man who was a mobster owned a club in Harlem that played this type of music. During one scene, a woman was seen with maracas while a live band played music for her in the background. People in the club were dancing in a way I had never seen before. Then, before I could figure out what was happening in the scene, people began shooting. Then they were told there was a bomb in the club and the club was later blown up. For a first time listener and viewer of such a scene, I thought that Hispanics in America had violent clubs that were involved with the m ob. This is a type of misconception that can come about when movies portray Hispanics as a mobster and r...

Marketing Assignment (see attachment for details) Essay

Marketing Assignment (see attachment for details) - Essay Example In order to achieve this marketers have to understand consumer preferences, what competitors are offering and how existing competitors compare with each other. Bread and breakfast market: The UK food and drink market has been growing steadily between 1997 and 2005 peaking in 2000-2001, but generally maintaining a growth rate of between 3.3% and 5.5%. The market size in 2005 according to the January 2006 Mintel report was â‚ ¤ 110,000 million with a growth rate of 3.3%. The market consists of a vast array of items such as bread, cereals, meats, poultry, eggs, milk, beverages, vegetable etc., which makes it unwieldy to be considered in a single marketing report. Therefore this report focuses on a segment of the food and drink market, the bread and breakfast market. The background information for this report is drawn from the Bread & Bakery Products. Market Report. 2001, offered as a free sample report by Key Note Ltd., although the character of the market in 2005 as gleaned from the latest available reports is summarised below. The year 2005 was good for the market with retail sales reaching â‚ ¤ 3.5 billion and grew at 2.5% over the previous year. Key Note reported that the market size was â‚ ¤ 2.8 billion in 2000. Thus the industry maintained an average growth rate of 5%. The industry as a whole was able to capitalise on consumer preferences such as fitness fads that made them avoid more starchy and fatty foods. In the UK, twelve million loaves of bread are consumed every day and 99% of households eat bread for breakfast and lunch in the form of sandwiches. France imports sliced wrapped bread from the UK. A subset of this market, the speciality breads - consisting of such as baguettes, focaccia, ciabatta, naan, pitta, rye breads, corn breads, organic breads and flavoured breads - is fast growing. Ethnic products such as pitta and naan account for 40% of the speciality bread market while

Ethics and Moral Principles Essay Example | Topics and Well Written Essays - 750 words

Ethics and Moral Principles - Essay Example The application of moral philosophies to business enterprises is a challenging undertaking especially considering the fact that the market is a mix of various personalities and culture, therefore what seems to be right for one party may be unbecoming for another. This, Hume & Sayre-McCord (2006), emphasize, calls for careful attention when applying these philosophies in diverse world with a mix of personalities Owing to the fact that business ethics is an extension of moral philosophy, several businesses come up with specific organizational culture that enables them to concentrate on enhancing their employees’ moral responsibility. The creation of organizational culture has the benefit of producing honest employees with a refined business ethics. Perhaps application of moral philosophy like enforcing codes of behavior within an organization fosters discipline among the employees in the end. Moral philosophies play a major role as far as employee relations and public perception are concerned. Most people use these philosophies as the yardsticks for determining the moral standing and perception of the organization (Hume & Sayre-McCord, 2006). Ferrell, Fraedrich, and Ferrell (2013) confirm that the behavior of individuals is solely a function of their moral ethics and these in turn affect their ability to make wise and informed decisions. Moral philosophy is an integral part of behavior and decision making in that it shapes the individual ethics of various employees in a business setting for example an employee may decide not to participate in office gossip. Due to the damaging nature of the talks, the employee makes an ethical decision, duly guided by the moral philosophies that they uphold. Employees who embrace the moral philosophy will tend to make wiser decisions in any environment. This philosophy also has the tendency of polishing their general behavior. Another element of behavior and decision-making is the engagement and participation in corporate social responsibility (Ferrell, Fraedrich, & Ferrell, 2013).  This may include the employees taking the initiative to help the needy, and actively participating in improving the social and economic conditions of the immediate environment. Individuals act in a responsible manner and shun self-interest to devoting service to humanity due to the virtues that moral philosophy instills on them. This shift of behavior and decision-making skills is beneficial both to the organization, and to the public at local and regional levels (Ferrell, Fraedrich, & Ferrell, 2013).   With many organizations across the world adopting moral philosophies in their business environment, certain global strategic plans have received a boost, as they require the spirit of moral and ethical responsibility from each one of us (Gillroy, & Bowersox, 2002).  . A classic example is the going green initiative. Virtually all organizations participate in environmental conservation activities like reducing and reu sing environmental waste. This global initiative propelled by moral philosophy, has attained major milestone in curbing global warming that is part of the global strategic plan. Hence, moral philosophies have a positive impact on the global strategic planning. Gillroy, and Bowersox (2002) state that moral philosophies may have a significant impact in the alleviation of poverty around the world especially in the hard hit nations in Africa through embracing the recommendation